What is Space Selling?

The space we are talking about is the space available and intended for advertising in different media. The advertising media available are print (newspapers and mags), electronic (TV- implies channels and radio), and outdoor (hoardings, banners, etc). Note- while dealing with TV and radio, the term ‘Space Selling’ is aptly replaced by ‘Time Selling’. But we’ll be using ‘space selling’ in a general collective sense.

A space seller for any media based organization, performs the task of:

1) interacting with prospective advertisers.
2) convincing them to use your organization's medium to place their ad.

space selling in retailing is concerned with the space available at MALLS,SUPERMARKETS,HYPERMARKETS etc. this job is responsibility of a mall manager he is required to utilize the maximum space he can for shops or merchandise available.